Managed Care Health Plan Provider

Overview

During my time at MDwise, I supported marketing and communications for a managed care health plan serving Indiana’s Medicaid population. As part of the marketing team, I designed and executed multi-channel campaigns across print, digital, and social, helping translate complex healthcare information into clear, accessible materials for members.

My role included developing large-scale campaign assets such as billboards, transit ads, and digital placements, as well as managing ongoing member communications through coordinated mailers, email campaigns, and quarterly newsletters. I also contributed to a company-wide rebrand, supporting the rollout of a new logo and visual identity across internal and external touchpoints.

In addition, I designed materials for community events, provider offices, and internal initiatives, ensuring brand consistency while creating engaging, informative experiences across a wide range of audiences.

My role:

• Ad campaigns (billboards, bus stop signage, digital ads)

• Member mailers, postcards, and printed communications

• Email campaigns and quarterly newsletter booklets

• Social media content and campaigns

• Brochures and program materials

• Branding and rebrand rollout assets

• Event and environmental design

• Internal marketing materials

• Vehicle wrap design