HomeLove Interior Design Studio

BRAND IDENTITY

MARKETING

DIGITAL EXPERIENCE

Overview

As Marketing Specialist at HomeLove, I built a cohesive brand and client experience across digital, print, and in-person channels.

The Challenge: Clients often didn’t understand HomeLove’s services, making it hard to convert sales, generate leads, and connect with contractors.

The Approach: I created a unified visual identity and applied it to the logo, marketing materials, social media, and website. I also reorganized the website to clearly explain services and process for both clients and contractors.

The Outcome: HomeLove now has a cohesive, elevated brand that better communicates its value and builds trust with clients and partners.

My role:

Brand identity design (logo + visual direction)
Website redesign and structure
Social media content and strategy
Marketing materials (print + digital)
Client experience + showroom touchpoints

Key Goal

Create a cohesive, elevated brand identity that reflects HomeLove’s design philosophy, while making it easier for potential clients to understand, engage with, and trust the business.

Brand Identity

HomeLove Sage

Linen

Midnight

Heading

Body

Website Redesign

HomeLove’s owner was facing a consistent challenge: potential clients were often confused about the business model. As an interior designer working closely with contractors, the process wasn’t clearly understood.

I was brought in to redesign the website with a focus on clarity. I restructured the content to better explain the design-to-construction process and guide users through the experience.

The redesign also introduced dedicated sections to highlight contractor partnerships and collaboration opportunities, while updating the layout and brand elements for a more cohesive, intuitive experience.